APPAREL + MERCH

harry styles x iheartradio:
‘golden’ vip packages

These design explorations envision what a limited-run merchandise collection could look like for a VIP experience tied to a high-profile live performance.

I created what a limited-run VIP merchandise box set might look like for a potential VIP client partnership and/or fly-away contest winners of Z100 New York for iHeartradio x Madison Square Garden. The designs focus on playful typography, retro color palettes, and expressive graphics that reflect his bold stage presence and fashion-forward brand.

The goal was to create a small, cohesive collection of premium pieces that would feel exclusive to the event while still capturing the energy and personality of the artist’s live performance environment and tying back to album tracks “Sunflower, Vol. 6” and “Golden” from his 2019 album “Fine Line” and subsequent “Love on Tour” supporting run of shows at MSG.

sabrina carpenter
album release party

This conceptual line imagines a series of merchandise designed to complement a pop album release, with items inspired by lyrics, soft color palettes, and modern apparel styles for Sabrina Carpenter. The visuals are meant to resonate with a confident pop identity and connect with an engaged fan audience.

This line was created with a limited series of items designed in mind that would support Sabrina Carpenter’s album release parties during her 2024 release of “Short N’ Sweet”. The designs lean into lyric-inspired graphics, soft color palettes, and trend-forward apparel styles that reflect her confident pop aesthetic and resonate with her core fan audience.

The goal was to develop a cohesive set of collectible pieces that would feel special to fans while reinforcing the visual tone of the album’s launch moment.

LUKE COMBS
TAILGATE PARTY SWAG

These concepts were developed as part of an exploration for a fan tailgate party tied to a Luke Combs show at Nissan Stadium in Nashville, Tennessee. The designs focus on bold typography, vintage-inspired graphics, and rugged apparel treatments that align with his country audience and the culture surrounding stadium tailgate events.

The goal was to create wearable pieces suited for a pre-show fan gathering while maintaining a strong connection to Luke Combs’ authentic country brand that could be used as exciting giveaways to country fans.

suzie chism
‘til the wheels fall off tour merch

These designs were developed as part of a merchandise run for Indie-Darling, Suzie Chism, and her most recent tour in support of her latest effort, “‘Til the Wheels Fall Off” with the goal of creating a fun apparel direction that reflects her modern Americana sound married with her fashion forward LA Girl brand aesthetic. The concepts focus on approachable typography, wearable graphics, and styles that would resonate with fans across both live show environments and everyday wear while leaning into the memory of her childhood roots having grown up out West in the deserts of Nevada, and recording the album in sunny Arizona.

The goal was to develop a flexible merchandise line that could support tour merchandise, promotional events, and fan retail while maintaining a consistently bright visual identity across multiple apparel pieces.

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