iHeartRadio
x Modelo

iHeartRadio partnered with Modelo for a national, multi-city block party tour featuring performances by celebrity artists, influencers, and top radio talent. I designed a wide range of creative assets, including sweepstakes materials, a full social media suite, on-site posters, directional signage, and additional assets developed in collaboration with the on-site activation team to bring the event to life. This high-impact activation, held in New York City, Washington, D.C., and Phoenix, generated more than 21 million social impressions and 52 million broadcast impressions.