Lone River Ranch Water x iHeartCountry Festival

The iHeartCountry Festival in Austin, Texas, is one of iHeartRadio’s largest annual events, bringing together top country music talent and major brand partnerships. I have annually collaborated closely with the Creative Director, EVPs, and marketing teams to develop high-impact sponsorship materials that drove revenue and strengthened brand relationships.

For the festival, I created co-branded assets that supported both sales and marketing efforts, including sell sheets that helped secure major sponsorships, national contesting materials for iHeartCountry station listeners, and on-site activations that enhanced brand visibility. Lone River Ranch Water became a key partner, and my designs, including in-store case cards, cooler door graphics, and festival signage, helped reinforce their ongoing investment in the event. Through strategic creative, I played an integral role in delivering sponsorship value and supporting the festival’s continued success.